Friday, February 6, 2015

Best Superbowl 49 Commercial - 2015 - Internet - Social Media - by Chris Coltran

Super Bowl XLIX (that's 49 for those of you who don't do Roman Numerials) was incredible and once again a big topic of the game were the commercials.  The cost this year rose to $4.5 million per 30 seconds.  I would be a liar if I didn't say I was disappointed with the overall offerings.  I’m not sure what some of the ad execs were thinking when they came up with ideas for the largest stage a television commercial could ever receive.  Many referred to the Super Bowl as the Super Bawl because of the emotions many spots conjured up in viewers including subjects like Fathers and children dying.

Fortunately, one 60 second commercial spot for BMW really stood out from the rest. Sure, Budweiser had their 3rd installment of their puppy ad campaign which was very well done, and a few other companies were in the conversation, but the best commercial in my opinion starred Katie Couric and Bryant Gumble, both hosts of the Today Show back in 1994 for the BMW i3.

The commercial opens with both of them live on the air in 1994 when they put an email address up on the screen. Bryant didn't know what to call the "@" symbol in the email address.  Katie asked the producer to please, "explain what internet is?"  to the viewing audience.  It was very funny to see how just 21 years ago the Internet was so new that people didn't even know what it even was or what it was even for. To see Bryant stumble over the dot com and not even know how to say an email address was humorous.  The commercial then jumps forward to present time with them both in a totally electric BMW. The message was simple.  There was a time when the internet was looked at much the same way as how people today look at electric cars.  In twenty years, who knows?  Maybe everyone will be driving one!

After NFL football fans (real and bandwagon) were treated to one of the most exciting (or upsetting) finishes to a Superbowl in its 49 year history, after the game my thoughts turned back to the commercials.


Here is the BMW commercial spot with Katie Couric and Gryant Gumble:





I believe there is a very important message in this commercial that every business owner, every business consultant, every leader, every manager, every salesperson, and every employee should know.

That message is this:  If you think you can continue to do things the way you have always done them, you are going to fail. Your competition will pass you.  You will lose your customers. Your sales will decline. You will be lucky to still be in business.
Watch this video describing what back then was known
 as "Internet.". 




Bill Gates said being on the Internet is, "hip."  One expert says whether your business is large or small, by the year 2000, all businesses will have to have a website.  Katie Couric says she is too busy and says, "I don't have time for Internet.  It will take too much time away from my family."  Matt Lauer thinks it will offer people self-therapy to be able to connect with others and opening discuss topics.  I think it is pretty funny to look back 21 years and see what people thought and their insights into the future.  Matt Lauer was on target with his prediction and basically described Twitter and Facebook. 

This also where the topic of social media comes into the conversation.  Let's go back to 2006. Prior to March 21st of this year, Twitter didn't exist. Facebook had just turned 2 years old on February 4th, 2006.  Instagram didn't exist until 2010. So what we know of Social Media Has only been around for about 10 years.  The social side of the internet has in some respects taken over its original intent; which was to send and receive mail, and house a place where businesses could create a space where their customers could interact remotely.  Social Media has moved to front and center of just about every event in the world.  There is always someone who is going to say something to spark on a debate and conversation.

Check out a recent 5 minute video I made about
Social Media:



So what’s the lesson in all of this?  Simple, look at how just a few years ago, the world was just being introduced to a thing called “Internet” and nobody really knew what it was or what it could do.  Today, a mere 21 years later, it has changed the world.  Businesses who chose to avoid it are unfortunately probably out of business.  Social Media is the next “internet.”  Don’t be one of those people I hear all the time say, “I don’t do Twitter,” or “I don’t have time for all that social stuff.”  If you don’t get started today, you may not be in business tomorrow.


Chris Coltran is available for conventions or a retail, wholesale, manufacturing, distribution, management, affiliate, mlm, executive, real estate, marketing, advertising, banking, direct sales or entrepreneur annual association meetings.  Chris is a professional speaker and keynote speaker, author, consultant, management trainer, sales trainer, and business development expert.  Check out more info at www.chriscoltran.com

Tuesday, January 13, 2015

Thomas Edison would have been a great in Sales because he never accepted No for an answer - by Chris Coltran

Thomas Edison

One of the most well-known inventors of all time is Thomas Edison.  Born in February of 1847 and lived until the age of 84, he invented and developed numerous items that have changed the way most people live their lives.  The first thing most people think of when they think of Edison is his invention of the light bulb.  He didn’t actually invent the first light bulb, as that was first demonstrated in 1800, decades before he was born.  What he did do was be the first person to be able to commercially produce a practical incandescent light bulb.  The first inventions of light bulbs were crude and rudimentary and would only last a few minutes at best before burning out.  After over a 1000 attempts on perfecting the light bulb, he filed for a US Patent in November of 1879 and received his official patent in January 1880.  His other inventions include the motion picture camera, which led to the inception of the movie industry, as well as the phonograph, which in effect created the recording and music industry.  He also invented the steel alkaline storage battery.  Imagine a world without these few Edison inventions.  I bet there is some background noise right now as you read this page, either music being played from an iPod, a stereo, or television.  If you have a cell phone, Edison is responsible for the development of the first batteries that make it possible for your phone to charge without being plugged into the wall.  Chances are you recently watched a television program, watched the news, or went to a movie; all of which would not have been possible if it were not for the ingenious mind of Thomas Edison.  If he hadn’t kept thinking positively and speaking the invention of the light bulb into existence, we might all be still using candles for light. 

“I have not failed. I've just found 10,000 ways that won't work.

Edison understood that what you say is what you get.  He knew how important his words were not only to himself but the words he spoke publicly.  He would actually make a public statement regarding a particular invention or modification of a current apparatus to force himself into action.  He knew by having the pressure of the public on him, he would find a solution.  He knew if he spoke the words publicly it would happen.  He knew if he spoke them to himself they would also happen.  He would work tirelessly, most days up to 18 hours, until he solved his dilemma.  I have also found that when you really want to accomplish something you have been struggling with, one of the best ways to make it happen is to express your intentions to others.  Tell them what you are going to do.  The pressure of them asking you if you have accomplished your goal will force you to apply daily action until it is completed.  I used this technique when I was writing my first book.  When I was close to completion, I knew if I told people around me I was writing a book, they would continue to ask me about it, thus forcing me to complete it so they would stop asking.  Some people work better under pressure than others.  Edison put this pressure on himself to help him accomplish his goals. 

Many of life's failures are people who did not realize how close they were to success when they gave up.”

Edison’s words when he spoke this WYSIWYG moment were spot on.  Isn’t it funny when you lose your car keys and you find yourself frantically searching the house for them?  You’re late for an appointment or late for work and you are acting like a crazy person; employing anyone else in the house for help; blaming who you think the last person who drove the car was; when after 10 minutes of frantic searching you realize they are in your own pocket.  Once you find them you quietly make you way to the car and act like it never happened.  Whenever you lose track of something and search for it, isn’t it funny how you always find it in the last spot you looked?  Of course it is always the last place you look because once you have found it, you stop looking.  I know this is making light of Edison’s statement about how close people get to success when they give up; but it is true that people are too quick to give up on whatever it is they are trying to accomplish.

“The definition of insanity is doing the same thing over and over again and expecting a different result.”

I couldn’t write about Thomas Edison without mentioning probably his most famous quote.  It is used in almost every sales or business training on the planet.  If you find yourself in the same daily, monthly, or yearly routine, and hoping that things will be different, you are insane.  Unless you plan on winning the lottery or magically getting a new job handed to you, why should this month or this year be any different than the last?  As Edison put it, “you’re insane.”  If you want a different outcome to your circumstances, you need to do something different.  It might mean making a minor tweak to your daily routine, or making a major change.  I see people all the time hoping for change, and the reality is that change is not going to happen.  For a change to occur, the first thing that has to change is you.  Change the way you speak to yourself.  Change the way you speak to others.  Maybe you need to make your intentions public?  Not to the world, but to those you are close with. 

Before his death in 1931, Edison had his name on 1,093 patents in all, thus making him one of the most well respected inventors in history.  As well as the inventions I mentioned above, he helped invent or improve the typewriter, the telegraph, and the first electric motor.  He made numerous improvements on the X-ray tube and invented the machine that crushed the rocks down to a fine powder and discovered that crystals of Calcium Tungstate were highly fluorescent to the X-ray.  His advances he made in the telecommunications industry and the power industry forever changed the world.

“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.”

Thomas Edison knew how important his public words were.  He knew how powerful the words he spoke privately to himself were as well.  He proved over and over again that What You Say is What You Get.

Chris Coltran is available for conventions or a retail, wholesale, manufacturing, distribution, management, affiliate, mlm, executive, real estate, marketing, advertising, banking, direct sales or entrepreneur annual association meetings.  Chris is a professional speaker and keynote speaker, author, consultant, management trainer, sales trainer, and business development expert.

Tuesday, January 6, 2015

The number 13 - Is it Lucky or Unlucky? Ask Jesus, Taylor Swift, Dan Marino, or Kirk Warner - It depends on your perspective

Friday the 13th

Friday the 13th has long been believed as one of the unluckiest days of the year.  This is most widely believed in America, but the superstition has spread across the globe.  There are numerous reasons that people believe this day to be unlucky.  I believe in the theory that it is actually a combination of two old superstitions that merged together sometime during the 1800’s.  The two superstitions are that 13 is an unlucky number and that Friday is an unlucky day.  So when they occur in unison, it is considered an exponentially unlucky day on the calendar.
13th, friday, unlucky, lucky, superstition

First off, the number 13 has long been considered unlucky because it is not as perfect of a number as its predecessor, the number 12.  Twelve has long been considered a perfect, complete number for many reasons;  twelve hours on the clock, twelve months in a year, there are twelve Gods of Olympus, twelve signs in the Zodiac, twelve Apostles of Jesus just to name a few occasions of the importance of the number twelve.  Because of so many times in history where the number 12 was so significant, the number 13 just didn’t feel right.  This is why the number 13 has long been considered an unlucky number.

For centuries, Fridays have been considered the unluckiest day of the week.  In Rome, Friday was the day of the week that executions were carried out.  Friday was also the day Jesus was crucified.  The great flood is also believed to have begun on a Friday and it is also believed that Eve seduced Adam in the Garden of Eden on a Friday.  In modern times, many people believe that starting a new project on a Friday is bad luck.  The early Church believed that Fridays were for heathens.  King Philip IV of France ordered the arrest of the Knights Templar on Friday, October 13th, 1307.  It is for these reasons as well as many others that Fridays are thought to be the unluckiest day of the week.

It really doesn’t matter why people think that Friday the 13th is unlucky.  What matters is the fact that people have been telling themselves and people have been telling others that it is an unlucky day.  I don’t know a person who hasn’t said it at one time or another in their life.  If you believe a specific day is going to be unlucky and that something bad may happen to you, you will probably be right.  What you say is what you get.  The British Medical Journal conducted a study in 1993.  Researchers proposed that, “the risk of hospital admission as a result of a transport accident may be increased by as much as 52 percent” on Friday the 13th.  The two year study also showed that fewer cars were on the road on Fridays that were on the 13th day of the month.  Researchers concluded that superstitious people tended to not drive, choosing other means of transportation, and stayed off the roads on those particular days. 

If you believe Friday the 13th is unlucky, it will be.  If you believe it will be like any other day, no more lucky or unlucky than any other day, you will also be right.  A Friday that falls on the 13th of the month is no different than any other Friday.  If we didn’t number the days of the month, there wouldn’t be a Friday the 13th.  History has proven this day to be unlucky, and your brain believes whatever information you put into it. 

Unlucky 13

Fear of the number 13 has a specifically recognized phobia.  It is called Triskaidekaphobia.  Those sufferers inflicted with this phobia try to avoid bad luck by keeping away from anything numbered or labeled with a 13.  Some companies and organizations have even used other unique ways of numbering and labeling to avoid the number 13.  Hotels and office buildings many times don’t have a 13th floor.

unlucky lucky 13 jersey
Dan Marino was one of the greatest NFL quarterbacks in history who played his entire career for the Miami Dolphins.  He wore #13 on his jersey.  He set numerous passing records during his playing days, but he never won a Super Bowl.  Maybe the reason he never won the Super Bowl was because of the unlucky number he wore on his back?

There were thirteen people around the table at Jesus Christ’s last supper.  The twelve apostles and with the presence of Christ, there were 13.  Because one of the thirteen, Judas Iscariot, was the betrayer of Christ, some religious people believe the number 13 is unlucky.

In some ancient cultures, long before equal rights, femininity was represented by the number 13.  This was because it was in sync with the number of menstrual cycles in a year; thirteen. (13 x 28 = 364 days)

Lucky 13

Taylor Swift, country music legend, was born on the 13th of December.  She has always considered 13 her lucky number.  Her first album took 13 weeks to reach gold.  She often sits in the 13th seat, the 13th row or a section with a connection to 13 at award shows for good luck.  During her concerts, she also writes the number 13 on her hand for luck.

Apollo 13 was one of the most famous NASA space missions.  Even though they didn’t make it to the moon, despite multiple failures with their spacecraft, they did return home safely to Earth.  This could be considered lucky or unlucky, depending on how you look at it.

If you were in a bakery, getting a “baker’s dozen” is a good thing.  That is thirteen items instead of twelve.  In that case, 13 cookies or 13 donuts is always better then 12.

Colgate University was founded in 1819 by thirteen men with thirteen dollars, thirteen prayers and thirteen articles.  Because of these facts, the university considers 13 a very lucky number and a good omen.  Their address is 13 Oak Drive in Hamilton, New York. 

The American flag has thirteen stripes to represent the thirteen colonies.  America is still the land of the free and the home of the brave.  America was able to break free of England and today remains the most prosperous country in the world.
lucky 13, unlucky 13, superstition,

Kurt Warner, NFL quarterback wearing #13 on his jersey, led the St. Louis Rams to a Super Bowl XXXIV victory over the Tennessee Titans.  He threw for a Super Bowl record 414 yards.  No other quarterback has ever thrown for more than 400 in a Super Bowl.  He also won two league MVP awards, in 1999 and 2001.  Kurt Warner was boxing groceries at a supermarket for a living prior to his unlikely entrance into the NFL and stardom.  The number 13 was very lucky for him.   


The number 13 stirs up a wide range of emotions with most people.  For many, the number 13 is a negative, while for some it is viewed as a positive.  I have always liked the number 13.  Some people share my feelings as it being a lucky number, while many feel the exact opposite.  The number thirteen is just a number.  It is only unlucky if you believe it is.  You are the master of your mind and only you can control your thoughts.  Whether you say it to yourself, think it, or write it down, you decide if it is positive or negative, lucky or unlucky. 


Chris

Chris Coltran is based in Acworth, GA. He is a published author and President of C2 Unlimited. He has worked in manufacturing, distribution, wholesale, and retail, as well as being a sales and marketing consultant to various companies for over 20 years. Chris is a Keynote and Motivational speaker, having spoken to various groups in the floor covering, furniture, automotive, direct sales, multi-level marketing, and service industries at conventions, and association meetings. He is also an entrepreneur helping other entrepreneurs with business development. For more information or to contact Chris, he can be found on the web at: www.chriscoltran.com and via email at: chris@chriscoltran.com


Wednesday, December 17, 2014

Chris Coltran Demo - Keynote Speaker, Author, Consultant, Trainer - Hire or book a keynote speaker or trainer for event

Are you looking to book or hire a professional speaker for a keynote or training at a convention or a retail, wholesale, manufacturing, distribution, management, flooring, floorcovering, executive, real estate, banking, affiliate marketing, direct sales, mlm, network marketing or entrepreneur annual association meeting?

Look no further. You have (really) found your next speaker.

Then you will love this public and motivational speaker Chris Coltran. He is Intelligent, entertaining, informative, energetic, knowledgeable, high-energy, young at heart, and funny. He developed the Grandmother Philosophy from his book, Selling to Your Grandmother after spending over 20 years in the flooring industry. Chris is a published author, a writer, and has written for multiple publications, a professional speaker and training expert, doing keynote presentations for groups of entrepreneurs and business owners all over America and Canada.

If you are a small business or a multi-million dollar company, Chris Coltran is a perfect consultant for your retail business for your sales people or your management. He had a direct-sales organization all over the world and also started a small business in a garage that later expanded into a million-dollar per year operation. If you need a speaker or trainer for your next corporate event or an association event, Chris is affordable. On a limited or small budget? He will give you a top notch presentation for a fair, low fee.

Chris will customize the material for your organization and provide breakout sessions if needed. Satisfaction guaranteed or you don't pay. Easy to work with and no extra agent or service fees or hidden charges. He is also a business consultant, a coach, and does business development.

Watch this video to see Chris in action then contact us to check his schedule and book a speaker for your next local Atlanta or National event.


More about Chris at chriscoltran.com

Setting Sales Budgets by Chris Coltran - Consultant, Keynote Speaker, and Trainer.

Have you set your sales budgets for next year yet?  Have you set your sales goals?  Do you know how to set your sales goals?  Do you know how to set budgets?

If not, now is the time.  Salespeople are humans and they don't like it when budgets or goals are set for them, so they either set goals on their own, and set budgets for themselves or you have to set budgets for them.  Without a vision of the future, it is often times very bleak.  You have to know where you are going in order to get there.  Another quote I often use is, Man without a vision will perish.  Goal are one of the most important steps towards your personal and business success. 
People will be more likely to hit goals and targets when they have them.  If management or sales people they don't have goals, they will fall short of expectations.  This is not good and in this current economy, there is no time or money to waste. 



If you are looking for a consultant or outside expert to help you with your company or small business, or need help leading your sales staff or management team, I can help.  It is what I do every day.
If you are looking for a trainer or training for your salespeople or your management, you have come to the right place.  I am affordable sales training for your staff.  I am your sales training on a budget.  I can do live training or webinars or conference calls.


Chris Coltran is available for conventions or a retail, wholesale, manufacturing, distribution, management, affiliate, mlm, executive, real estate, marketing, advertising, banking, direct sales or entrepreneur annual association meetings.  Chris is a professional speaker and keynote speaker, author, consultant, management trainer, sales trainer, and business development expert.

Olefin Fiber vs. Nylon Fiber by Chris Coltran

Have you ever wanted to know the difference between olefin fiber and nylon fiber?

In this one minute training video, I explain how some manufacturers are using olefin in place of nylon for certain styles and constructions of carpeting.  Nylon has always been the most durable fiber in terms of wear and performance.  Nylon staining has always been a problem and continues to be an issue for retailers and consumers.  Olefin however, is almost stain-proof.

Most manufacturers, Shaw, Mohawk, Beaulieu, Stanton, Kane, Dixie to just name a few manufacture with both fibers, including a third fiber, polyester.  Olefin naturally stain-resistant or stain-proof.  It is a solution-dyed fiber and the color is locked into the fiber when it is extruded and before it is made into yarn and then tufted into carpet.  The downside to olefin is its durability.  It was mainly used in level-loop carpeting in light-commercial applications as a cost reduction or cost saving method for an end-user.  Because of its lack of durability compared to nylon, it was not used in high-end commercial carpet or residential broadloom.


With the continuing advancement in tufting machines, and the unlimited styling and patterns created on computers and transferred to the tufting machines, manufacturers have started using olefin fiber and yarns to produce carpets that can perform under heavy traffic.  This is done with combinations of loop and cut-pile constructions and patterns.  If a cut-pile is dense, tight, and short, it will hold up to traffic.  Olefin also is a big cost savings to the manufacturer and can offer material at lower prices to the retailers and in turn to the end-users. 

In the end, the consumer wins with olefin.  (and polyester)  Don’t not buy or purchase olefin carpet just because of the fiber.  Be sure to also consider the construction.  Construction is more important than the yarn or fiber in many cases.


Chris Coltran is a 24-year flooring industry expert, keynote speaker, sales trainer, and consultant to the floor-covering industry.  He has a one minute training series that is designed to help salespeople, managers, and owners in running the business or companies.

You can find out more at chriscoltran.com


Wednesday, October 16, 2013

Bill Buckner and the Curse of the Great Bambino -- What You Say is What You Get -- by Chris Coltran

Being that the World Series is almost here, I thought it was an appropriate time to share a story of a person who actually predicted the future in the 1986 World Series.  Most people know of the story of the Boston Red Sox first baseman who allowed a ball through his legs, to which most fans blamed for the Red Sox losing the series.  What you don't know is how his very own words came back to haunt him.

William Joseph Buckner, born December 14, 1949, played for five Major League Baseball teams during his career.  In 1980, Buckner was the National League batting champion.  He also represented the National League in the 1981 All-Star game.  Sadly, Buckner is most remembered for his fielding error in Game 6 of the 1986 World Series against the New York Mets.   What happened in that inning was so out of the ordinary, so odd, so unbelievable, it's amazing to know that what happened during that routine groundball had been predicted only 19 days earlier on television.  Bill Buckner's own words came back to haunt him, his teammates, and the city of Boston for 18 more years until Boston finally won the Series in 2004.

Born in Vallejo, California, Buckner was a two sport athlete, playing both football and baseball. After graduating from high school, Buckner was drafted by the Los Angeles Dodgers in the second round of the 1968 Major League Baseball Draft.   Buckner first played in the Majors in 1969 at the age of 19.  He played in one game against the San Francisco Giants on September 21.  The following season he was sent back down to the minors. After hitting well in the minors he was called back up to play for the Dodgers in September 1970. His performance in September and October earned him a starting job with the Dodgers in 1971.  His most famous moment as a Dodger came when he climbed the fence in an attempt to catch Hank Aaron's record setting 715th home run. 

In 1977, Buckner was traded to the Chicago Cubs. He had a lot of personal success while playing for the Cubs. While in Chicago, Buckner was the 1980 and now batting champion and also represented the Cubs in 1981 All-Star game.  In 1984, Buckner was traded to the Boston Red Sox. It was in Boston where Bill Buckner would learn that what you say is what you get.  He played every game for Boston in 1985.  In the 1986 season Buckner was having a great year. In September he hit .340 (That means 34% for you non-baseball fans, which believe it or not is very good in terms of batting percentage.  Never mind that if you got a 34% on a test it would be an F.)  Buckner also had over 100 RBI’s (Runs Batted In) in 1985 and 1986.  Buckner also made the hit to start the ninth inning rally when Boston defeated the California Angels to make it to the World Series.  Without that hit by Buckner in the ninth inning, Boston would have been watching the World Series on television.

Bill Buckner’s exact words during an October 6, 1986 interview on WBZ-TV by reporter Don Shane were:

“The dreams are that you’re gonna have a great series and win. The nightmares are that you’re gonna let the winning run score on a ground ball through your legs. Those things happen, you know. I think a lot of it is just fate.”

THE CURSE OF THE GREAT BAMBINO

That fateful day when Bill Buckner’s words would haunt him was October 25, 1986, Game 6 of the World Series, bottom of the 10th inning.  Boston had the lead when Mookie Wilson hit a dribbler to Buckner at first base. Buckner, knowing the quick speed of Mookie, tried to rush the play.  In doing so, the ball rolled right through his legs and into right field, allowing the winning run to score.  All he had to do was make a routine ground ball play, tag first base and the game was over.  Boston would have been World Series Champions.  That was not to be.  Bill Buckner's words spoken just 19 days earlier had come true. What a nightmare. 

What You Say is What You Get.

The season following the World Series, Buckner was released by the Boston Red Sox. He went on to play for the California Angels and the Kansas City Royals before being re-signed by Boston in 1990.  The Boston fans did give him a standing ovation at the home opener in 1990. Two months later, Bill Buckner retired from Major League Baseball.  Buckner didn't return to the Boston Red Sox until the home opener on April 8, 2008, where he threw out the opening pitch, and received a standing ovation from the home crowd.  Buckner retired from the sport he loved, and moved to Idaho. He stayed away from the game until 2011 when he managed the Brockton Rox, a member of the Canadian-American Association of Professional Baseball.  In 2012, Buckner became the hitting instructor for the Boise Hawks, a Cubs affiliate.

If Bill Bunkner could do that interview over again, I bet he never would have said those words.  He said in that interview that those things are just “fate.”  He put that energy out there in the universe and it only took 19 days to have the stars line up for him and for those fateful words to come true.   Boston blamed Buckner and the Curse of the Bambino for Boston losing the World Series.  (The Curse of the Bambino was the superstition that explained why after the Red Sox sold Babe Ruth to the New York Yankees in 1919, that the Red Sox stopped winning titles.   Before Babe Ruth was sold, the Red Sox had won 5 titles.   After the sale, the Yankees went on to become one of the most successful teams in professional sports history, while the Red Sox hadn’t won another title since.  I find it interesting that the curse took 86 years to break [2004-1918=86] and Bill Buckner’s error happened in ’86)

Bill Buckner found out the hard way that, "What You Say Is What You Get."

Chris Coltran is based in Acworth, GA. He is the author of the book, “Selling To Your Grandmother,” and President of C2 Unlimited. He has worked in manufacturing, distribution, wholesale, and retail, as well as being a sales and marketing consultant to various companies. Chris is a motivational speaker, having spoken to various groups in the floor covering, furniture, automotive, and service industries. He is also an entrepreneur helping other entrepreneurs become successful. For more information or to contact Chris, he can be found on the web at: www.chriscoltran.com and via email at: chris@chriscoltran.com