Thursday, December 1, 2011

Is it Time to Tebow Your Business? – by Chris Coltran

Tim Tebow has become an iconic name brand, and not just in the football world. I remember when my oldest son first said that he wanted a Tim Tebow jersey. This was strange, because he was never a Florida Gator fan. He is a New England Patriots fan and a Michigan fan because of another famous quarterback, Tom Brady. So when he said he wanted another player's jersey, I was a bit shocked. At the same time, it put a smile on my face. After all, Tim Tebow was an incredible leader with an incredible story. Who wouldn't want their son, a huge football fan, to look up to a person like Tim Tebow as their role model?

When the 2011 NFL football season started, and we were putting together our fantasy teams, my son really wanted to draft Tim Tebow. I told him I didn't know if that was such a great idea, because all the critics were saying, “Tim Tebow could never play in the NFL.” They said he didn't have the arm strength, and that he couldn't play in the fast-paced game at the next level.

Well regardless of what the critics thought, Tim Tebow as a starter is 5 and 1. He might not be standing in the pocket and throwing 40 passes a game or racking up a bunch of fantasy points, but who cares? At the end of the game more times than not his team had more points on the scoreboard. The Denver Broncos have had to change their entire offense, but at the end of the day, a W is a W. The Broncos have been able to utilize the skills of Tim Tebow to their benefit. Instead of sticking with their veteran quarterback, they chose to go with the guy that nobody believed in, except himself. :)

Just like Tim Tebow, your company has people with a certain set of skills, and if utilized correctly, can help your company succeed. Instead of going out and trying to find new talent, work with the talent that you already have on your payroll.

Your product or service might not be the best on the market, but if you tailor fit your marketing strategy just like the Denver Broncos have tailored their offense around their quarterback, success can be just around the corner.

Who says that your company needs a certain kind of quarterback? Look beyond the mold or the stereotype that you have created in your company. Stop thinking that your marketing department only needs seasoned veterans. The best marketing people in the business didn't get their skills from college. In fact the best marketing people might not have even graduated from college. Start looking around in your own organization for Tim Tebow’s. If the current economic climate has your company below 500, don't fear, your Tim Tebow might be in your break room, at the water cooler, or in the next cubicle.

There's still time to turn your season around and make the playoffs if you get him from the sidelines and into the huddle. Go for it! What do you have to lose? You can't win the Super Bowl if you don't make the playoffs!


Chris Coltran is based in Acworth, GA. He is the author of the book, “Selling To Your Grandmother,” and President of C2 Unlimited. He has worked in manufacturing, distribution, wholesale, and retail, as well as being a sales and marketing consultant to various companies. Chris is a motivational speaker, having spoken to various groups in the floor covering, furniture, automotive, and service industries. He is also an entrepreneur helping other entrepreneurs become successful. For more information or to contact Chris, he can be found on the web at: and via email at: