Chris Coltran | Keynote Speaker | Trainer | Coach | Entrepreneur | LMS

I was working as a sales rep for a flooring distributor and awoke to the usual sound of a 6:30 am wake up call. By 8:00 am I was headed to my first appointment of the day. Of all the sales calls, sales meetings, and sales trainings I had ever attended, today would prove to be the most important sales lesson of them all, and a turning point in my career. Little did I know, everything in my life would change before returning to my hotel room later that evening. After spending a few minutes saying hello to a half dozen salespeople, I sat down with the general manager and owner for my appointment. The first item on my agenda was ask John to answer a question that I had been curious about since our last meeting. John’s store, in a market with a population of 90,000 people, had consistently been in the top 5 in the country, and I wanted to know why? What were they doing differently? What was their secret? How could they be so highly ranked when they were competing against stores in mu